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American Home Business Network: How To Create a Personal Job Winning Interview Brand

Thursday, October 29, 2009

How To Create a Personal Job Winning Interview Brand

By Carole Martin, The Interview Coach

Almost every article - or career coach - will tell you that in order to walk into the interview with confidence and walk out with a job offer - you must "Be Prepared."

Do you know how to prepare for your interview?

"What does prepared for an interview look like?"

"How can I make them I hire me?" "What if I'm not REALLY qualified or able to do this job?" "How do I know what they are going to ask?"

Where do you find the answers to these common concerns and questions?

A Tough Job Market

You are more than aware that you are in a tough job market and that you will have to do something to make yourself stand out from the rest of the crowd. You realize that you are competing against the odds.

The question is, "How can you make yourself stand out when there are so many other candidates looking at the same job?"

The answer is: "Personal Interview branding"

What is Branding Yourself?

When companies want to sell something - they use whatever methods necessary to tell the customers who they are, what they do and how they do it - they "brand" the product.

I'm not a product? How do I brand myself?

This is one of the main secrets of successful interview preparation. Begin to think of yourself as a product. What this means is you have to discover What Makes You Unique - and to begin thinking of yourself like a product.

Effective branding used in the interview is the same as in business. It is telling the customer (in this case the interviewer) who you are; what you can do and have done in the past (your unique qualities); and why they should buy (hire you).

Call For An Interview

Let's assume that your resume made it to the top of the stack of resumes of people to be called for an interview.

First of all - you are to be congratulated on getting this far.

The problem is that You - and maybe nine or ten other equally qualified people for the position will receive that same call.

Because companies have so many candidates to choose from, they are interviewing more people so that they can select the "best." Are you the best? You had better be prepared to prove that you are the best by letting the interviewer know what makes you unique and what you can do for them - you you will bring to the position.

What makes you a "remember-able" person? When you are lucky enough to be invited to an interview it is essential that you be ready to sell yourself - to let the interviewer know what makes you unique - What added value you can bring to the position?

Why YOU are the best person for the job?

Your goal is to leave behind an impression of you and your "brand."

Preparation

By doing some simple basic preparation, you can determine your uniqueness, your "brand" and where you should focus your attention.

This process is to identify the points you have to offer - the combination that makes you Unique.

This should be a combination of your education, experience and any special training or certifications you may have, as well as your area of expertise, your strengths, and your personal traits.

You write your personal statement by listing all these qualities and then rewriting to make them into a concise statement ready to present to the employer when any of the standard questions come up.

"Tell me about yourself." "What makes you unique?" "What can you bring to this position that the other candidates can or can't?" "What are you strengths?" "Tell me something about you that will make me remember you after you leave the interview."

You can develop the answers to these questions by using "5 points" to use during the interview. If you use your five fingers to keep focused you can jog your memory if you forget what you were going to say due to being nervous.

Point #1

Your education and years of experience. (More experienced persons will talk mainly about experience and not education.

Point #2

Your area of expertise - or what you know a lot about. (For less experienced people you will have to rely on classes or courses you've taken).

Point #3

Your strength - this is usually a trait that you can use in any job. In other words, a general trait. (Communication, Relating to Others, Analytical Problem Solving, Determination, Adaptability).

Point #4

Your work ethic or work style (This is what coworkers would say to describe you).

Point #5

Something interesting about you (A hobby, somewhere that you volunteer to do, a sport or arts interest. If you can think of something that relates to the job you are applying for that would be a plus).

By summarizing what you have to offer in a methodical way you will be less apt to wander or forget what you intended to say.

You can write out your job winning brand or you can search for online tools to help you create your personal interview brand.

Regardless of the method you use - you should be prepared. It will make a difference in the way that you present yourself and in your being able to talk openly - without being modest about what you have to offer. You will be able to tell the interviewer why they should hire YOU - and what makes you unique.

Preparation will help you in ALL your interactions - social, business, and your day-to-day life. The more you know yourself and are will to talk openly about yourself the more comfortable you will be in talking about yourself - to anybody.

About the Author:


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Feature Article: Make the Leap to Home Based Business Success

Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21753

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21753



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