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American Home Business Network: Why Do 99% of SEO Efforts Fail?

Thursday, September 10, 2009

Why Do 99% of SEO Efforts Fail?

By Yasir Y Khan

SEO can provide a webmaster with a lot of publicity over the internet, only if it is done in the right way. Unfortunately, most people do not even have the basic knowledge of how SEO works and thus cannot fully capitalize on its strength.

Majority of website owners partaking in SEO to get their websites ranked high in Google are unsuccessful for a lot of reasons which can be avoided. Some of them are briefly mentioned below:

1. They lack even the basic SEO and internet marketing knowledge: If you have even the basic SEO knowledge, you can reduce your website marketing expenses by a great deal. Because most people simply do not learn how off-site and on-site SEO works, they provide little value to their website and are forced to spending a lot on getting their SEO done.

2. They target the wrong keywords: A major portion of SEO revolves around keywords. Get the right keywords in the beginning and your problem is 75% solved. The recurring problem however is that most people do not really understand which keywords to go for in the beginning. For example, a newbie starts a website featuring guitar videos. From the beginning, he aggressively tries to rank high for the keywords guitar videos, not knowing that his new website would be competing with 25.1 million search results. He spends a considerable amount of money on SEO and does not get a single visitor, because his website is not ranked high enough. Had he gone with a long tail keyword phrase such as watch guitar video lessons, he would compete with only 11 million results, increasing his chances of ranking higher.

3. They lack adequate internet marketing capital: The mass majority of internet marketers of website owners want to rank high for quite competitive phrases with only a $500 or a $1000 budget when they start out. This is nearly impossible to do, no matter what your variables are. If someone is selling you directory submissions for $500 and tell you that you will rank /1 soon, they are lying to you. This problem is aggravated by the fact that most of the times they are getting "killed" by organizations with deep pockets.

4. They actively spend on tasks which they can do themselves: A lot of internet marketers pay outside companies $100-250 for every 200 or 400 submissions to article directories. They can easily save on this cost by buying a good article submitter for around $80-160. Once the initial investment is made, the user can do countless submissions for free. Do the math and you will understand how much money is wasted in this way, A lot of people do not realize that they are spending money on the wrong things.

5. They believe SEO should only be done once for their website: Most webmasters buy SEO services once and expect it to make a world of difference. SEO is never a one time thing, because it is like marketing. Anyone who tells you anything to the contrary is simply lying. Think of SEO as a marketing tactic. You have to keep improving your inbound links and on-site SEO to rank higher.

6. SEO courses tell only part of the story: Ever bought an expensive SEO courses? If so, you would know that most SEO courses out there convince the reader that SEO is the easiest thing to do. In many SEO courses, only a portion of the techniques are covered. It is only when the user starts following the advice does he get to know that the process can be quite lengthy and fruitless in the beginning.

About the Author:


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Feature Article: Make the Leap to Home Based Business Success

Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21753

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21753



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