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American Home Business Network: Notes on Strategic Management: Global Strategy

Tuesday, September 1, 2009

Notes on Strategic Management: Global Strategy

By Bart Icles

We presently live in a world where there are seemingly no barriers among countries in terms of trade. Many economies have truly benefited from international trade as they continue to pursue global strategies in gaining competitive advantage. Without a doubt, strategic management has a big role in the global market, especially in giving countries, industries, and businesses the required competitive advantage to stand high above the others. This simply emphasizes the importance of creating a successful global strategy as a result of having a sound understanding of the nature of different global industries, as well as the forces that drive global competition.

Competitive advantage can be gained through the development of a well-designed global strategy. Competitive advantage can arise from many different factors including efficiency, strategy, risk, learning, and reputation. Market efficiency can give rise to competitive advantage through having economies of scale due to more access to customers and markets. The exploitation of the resources of another country, such as labor and raw materials, can also give a certain country competitive advantage. Market efficiency is also characterized by extended product life cycles and operational flexibility which often leads to the achievement of a competitive advantage rooted in a well-founded global strategy.

Strategic competitive advantage, risk management, the broadening of learning opportunities, and reputation and brand identification also play important parts in the development and implementation of global strategy. Taking all these into account, strategic management can be understood as the development of strategic objectives in terms of efficiency, flexibility, innovation, and learning, and the efficient and effective use of national differences, economies of scale, and economies of scope.

Industries, business, and companies who plan on entering the global market must first conduct an analysis of their potential for globalization. The potential for globalization can be arrived at through studying cost drivers, customer drivers, competitive drivers, and government drivers. These drivers help determine the aptitude of an industry, business or company for globalization. These should be reviewed and evaluated so that the necessary strategies can be developed, whether an industry, company or business is ready for globalization or if it still needs to improve in its local performance.

Global strategic management not only calls for an analysis of competitive advantages, it also requires a review of comparative advantages. Competitive advantage refers to the ability of a firm or an industry to transform raw materials or inputs into services and goods to realize sustained maximum profits. Comparative advantage, on the other hand, refers to the factor endowments and created endowments of specific regions.

About the Author:


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Feature Article: Make the Leap to Home Based Business Success

Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21753

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21753



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