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American Home Business Network: Modern Link Building; One Way Links

Saturday, September 5, 2009

Modern Link Building; One Way Links

By Jorjeo Iveniscovich

In the past, all you needed to rank highly in the search engines was reciprocal links, which made seo quite easy because the links were easy to get. You'd find a site that was promoting itself by exchanging links, add their link on your site, email them asking for a link back, and wait. You then have a link, they have a link, everyone's happy.

All that has changed now since the search engines have clocked on to these reciprocal link exchanges and have been gradually decreasing their value because they want sites to naturally accumulate pure, natural links.

If there is a link going both ways, the search engines conclude that these two sites have been in contact and made an agreement with the intention of improving their rankings in the search engines. This is now deemed unnatural (and rightly so really) by the search engines and these links are no longer worth very much at all.

Google in particular, once imagined an Internet where the owner of site A might find site B and be so impressed that he would add a link on site A pointing to site B. For example, imagine a Plumber and his family from Yorkshire takes a holiday in Dorset one summer. They stay at a lovely little family run hotel and make good friends with the owners. On their return home they add a link to the hotel onto their Plumbing website recommending anyone who ever finds themselves in Dorset to stay at the hotel.

Of course it didn't develop like this, instead search engine optimization specialists sprung up everywhere to manipulate the system. Initially, reciprocal links worked well, were easy to set up and very easy to manage.

Over time though, one way links have taken over and become far more powerful. Bearing in mind that you can only add a limited quantity of links in a given month, adding only reciprocal links will mean that it takes you over three times longer to achieve your desired rankings, if indeed you achieve them at all.

One way links are harder to establish initially, harder to manage as they are harder to track, but will achieve your rankings in the shortest time scale possible. Before long, possibly as early as the spring of 2010 reciprocal links will be downgraded even further, some speculation has them valued at zero, but I believe that to be too much as any business will have suppliers and partners who link to each other and shouldn't be unduly penalised for this.

About the Author:


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Feature Article: Make the Leap to Home Based Business Success

Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21753

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21753



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