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American Home Business Network: How E-commerce Sustains Hope In A Bad Economy

Friday, July 3, 2009

How E-commerce Sustains Hope In A Bad Economy

By Sven Makowal

In 2006 the Internet was second only to television in capturing adult media attention. By late 2008 almost one-third of all Internet users were age 55 and up. These changes, from a younger persons media to a more accepted mainstream media for everyone, means more purchasing power is available to the internet retailer. With the growth in the numbers of older adults using Internet services, escalating gas prices and a more firm movement towards Green, on-line shopping and the many Shopping Carts available to buyers today will only fuel its popularity and use. Although demographic research suggests that the higher the family income, the more likely they are to use on-line shopping, the above trends will no doubt start to affect that as well.

Statistics recently available through eMarketer suggest a 65% growth in US shopping over the internet between 2008 and 2013. In raw numbers this means a jump in US dollars from $133 B to $203 B. In Canada the growth from 2007 to 2012 is expected to equal these percentages with the Canadian dollar value rising from $13.8 B to $22.8 B. From a strategic perspective any company not doing business over the internet today is disadvantaged. However, the growth forecasts also mean that if your not in the game today by no means are you too late either.

Its difficult at best for anyone who reads a paper or watches or listens to the news to not be feeling down about the current economic reality. As with everything else in life however we can choose to be negative or we can search for the opportunity. And there is plenty of opportunity when we look at the internet. We know that by typing www we have almost instant worldwide fame or infamy. Its easy to get a message or advertisement out to virtually anyone who has an interest in it. When we overlay Shopping Cart technology it becomes even more powerful. Many of us would like to do more for our families and for ourselves but the economic circumstances for many is this is just not possible given what we are bringing home. Internet and e-commerce mean the possibility of multiple income streams are becoming a new option for many. If you have an idea or product and the interest to make them a reality you can also leverage a second or even third income. And the availability of many excellent Affiliate Programs means you don't even have to have an idea or product right now. You can use someone else's product or service and represent it while you learn the e-commerce game and work on your own idea.

The internet has spawned a number of other social advertising formats such as Face Book, U-Tube, Twitter and more. This has caused a shift away from traditional and more expensive advertising media such as papers and yellow books. So, in addition to their reach advantages these new social media are providing cost containment for today's financially stretched businesses. And this is accelerating the migration away from paper based solutions. Their reach is also a plus. Although everyone agrees that the economy is more challenging it is not bad everywhere. As in any down market there are always people and places that continue to thrive. The internet's reach means that you have access to these markets and all the emerging and improving markets as conditions change and previously depressed areas being their economic recovery. Your presence on the internet combined with your shopping cart solution means that you are they when they are ready.

Regardless of any economy there are always people wanting to buy today and people looking to gather information to purchase later. If your product and website are convincing enough and your e-commerce solution easy to use then you will get the now buyer. But the shoppers need to be convinced. Therefore, any good shopping cart will have a capability to stay in touch with the shopper. The wise internet seller can source other technologies that can work with their shopping cart and e-commerce programs to deliver on-going campaigns keeping your prospects up to date and interested in your products and services. This means they don't have to constantly surf your site to see when a sale or other special is on. For an example of a company with an excellent marketing campaign technology check out www.AutomatedMarketingSolutions.com. The social networks such as Face Book, U-tube and Twitter are also excellent ways to build rapport and credibility with future buyers so that when it does come time to buy, your name and product are at the top of their mind. These media provide excellent ways of measuring the reception of your products and services and gauging the readiness of the public for an idea you may have. Therefore, don't limit yourself in how you reach out to your current and future prospects and customers.

If there is anything we can learn from the large organizations around us today it could be this. More and more they are recognizing the need to develop marketing programs that integrate both the internet and their traditional media. A report released in Feb. 2009 of CMO priorities for 2009 indicated that this ranked 2nd on their list of top 10. They are doing it to cut overhead and traditional advertising costs and to capitalize on its popularity. For the small to medium business or work from home entrepreneur, the same benefits hold true. The ease of set up, the ability to get to market with a product or idea and the shopping cart capabilities levels the playing ground for all of us. The thing that sets us apart will be the effectiveness with which any individual or company uses these tools to attract and convert.

About the Author:


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Feature Article: Make the Leap to Home Based Business Success

Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21753

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21753



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