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American Home Business Network: Don't Waste Money On A Custom Brand For Your Photography Business! Photography Business Secrets Kickstart Your Photography Business Is Your Photography Business Branded?

Friday, June 12, 2009

Don't Waste Money On A Custom Brand For Your Photography Business! Photography Business Secrets Kickstart Your Photography Business Is Your Photography Business Branded?

By Sandy Schurz

Here are five things to think about before deciding if you are ready to invest in a custom brand for your photography business:

1. Have you written a complete business plan? If you've only made a rough draft, and the details are here and there, or better yet if you haven't yet made one at all because you feel so overwhelmed with the process, then this may be a sign your not ready to make the investment in a custom brand identity design just yet. Waiting until you have a complete business plan may make for a more justified custom brand identity investment.

2. Do you have a complete business plan, but you find your having to revise it on a consistent basis? As you become more experienced in your business, you may find that changing your business plan to better shape the reality of what it's becoming is a familiar task. If you're making changes to it on a consistent basis, than this may mean that your not ready. Until your brand direction has not yet been established the effort and cost invested in a custom design may be a waste.

3. Do you feel sure of who you are as an artist and professional? If you can quickly answer who you serve and why you serve them, then you may be ready for a custom brand design. If not, then you probably need to wait.

4. Can pre-made brand identity designs work as a business solution until your business becomes more established? If your studio is fairly small and deals with it's customers on a personal level, and you don't have plans to grow very large, your business can probably very much benefit from a cheaper alternative such as a professional pre-made brand-identity set until you become more certain about your brand.

With a small photography studio it is okay to change your look from time to time. However, if you are a large business with an already well-established clientele, then you may want to not change your look.

If your photography business is well established already then it may hurt you more than help you to make a complete overhaul of your brand with a custom brand identity. In this case it is better to make small incremental changes over time so your customer base isn't confused.

5. Are you an experienced professional photographer? If so then you may already have the knowledge about what type of brand you want to present. If not, then you probably should not invest thousands in a custom brand identity yet.

If you can say with complete confidence that your business plan is established because of your past experience then you may be ready now for a large investment in a custom brand identity.

That's it! I hope these questions have helped you to better understand you and your brands readiness for this kind of business investment.

If you have answered these questions, and you feel think that you are ready for a custom brand identity, then congratulations! You have a solid, well established business that is ready to move forward. However, if you aren't sure that you're business is ready to invest a large sum in a custom brand, then don't worry. There are other options for you to include pre-made brand identities that will perfectly suit you.

About the Author:


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Feature Article: Make the Leap to Home Based Business Success

Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21753

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21753

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21753



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