Has your company recently been the victim of a bad review on ripoffreport.com of complaints.com. It is not uncommon for companies or individuals to be reported on ripoffreport.com without any credibility to the claim. The trouble is that there is an unfair negative effect on the company that is the victim of such an act.
Entities such as Ripooffreport.com have grown in notoriety as of late and are under intense debate about their fairness. Some have even suggested the fact that founders periodically create false reports so that they can profit from the companies seeking to remove the comments. Many people do not know this but Ripoffreport will remove a comment if they accused company is willing to pay a $10,000 fee.
Sadly these companies do not normally do any inquisition as to whether customer complaints are valid. Anyone can post a negative comment (including a competitor). Is this fair? The truth is that it does not matter. What matter is that those reports showing up as a search result for your brand if hurting your brand. ALOT!
So what can a business do to remove and protect itself from these types of bad press, without having to pay $10,000 to remove a single negative comment. That is where
internet reputation management strategies comes into play.
Reputation management online is the active involvement of what opinions and results are most prevalent to the online community. It uses internet marketing techniques, SEO to push the negative search results off the first initial pages of the Google search results. This is done by using a reverse version of the tactics used to promote a companies website. Instead of optimizing a clients website, OrlandSearchEngineMarketing.com creates several additional pages that are positive and promotes those using the keyword targeting of the brand in question. They promote these pages, and other positive search results so that they rank above the negative search results.
While it can take a while to promote the 8 to 9 results needed to get the defamation results off the first page. It can have a huge positive impact on your brand image. Reputation is everything when it comes to online. Unfortunately people pay more attention to negative reviews than too positive one. Whether is fair or not is not the point. Your business needs to be proactive and protect itself from as many factors as possible that are out of your control
Psst!...Have you Heard the Buzz? 
